Using research practices, actionable findings, and practical solutions to address challenges

Qaf Media Research Lab is a formally structured unit within QAF Media Lab. It is established with the purpose of advancing scholarly activity primarily through collaborative research, research training, research dissemination, or creative endeavours. The members of the research team create impact by identifying big challenges, applying business insights to help solve these challenges, and forging communities of learning and practice to implement large scale and enduring change.
The Research Lab is responsible for client service, project planning, resourcing, account management, business development, team development and disseminating sensory knowledge. Also, develop concepts, products, and solutions by coordinating with Qaf Media Lab business units.